Studio Mara filled the gaps other salons leave empty
A 4-chair Berlin salon that treated cancellations as sunk cost — until waitlist automation turned them into revenue.
Studio Mara · Berlin, Germany
I used to stare at a 2pm gap and accept it. Now my phone buzzes — someone from the waitlist grabbed it in four minutes.
The challenge
Saturday cancellations left expensive gaps between colour appointments. Instagram DMs for booking were unmanageable. No-shows ran at 22%.
What they did
Moved all booking to the public page, enabled waitlist backfill with 15-minute confirmation windows, and turned on 24h + 2h SMS reminders.
What changed
Recovered 8 appointments per week on average. No-shows fell to 8% within 90 days. Mara stopped answering booking DMs entirely — the link handles it.
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