analyticsanalytics
Understanding your analytics dashboard
We built the dashboard around the four numbers owners actually check on Sunday night. Everything else is drill-down.
No-show rate is the headline metric. Below 8% is healthy for most service businesses; above 15% means your reminder setup or booking flow needs work (see our no-shows playbook on the blog).
Peak hours shows when demand clusters — use it to staff smarter, not just to feel good about Saturday being busy.
Staff utilization compares booked hours to available hours per person. Under 60% for three weeks straight usually means a scheduling or marketing problem, not a lazy stylist.